About TrueNatural
We generate efficient solutions that allow us
to substitute chemical products without affecting
the quality and productivity of the production areas
(crops, golf courses, gardens, nurseries, Etc.)
A Problem Worth Solving
Farmers, superintendents, nursery owners, homeowners, local governments are receiving much pressure to eliminate the use of chemical pesticides while maintaining the quality and productivity of the crops and the beauty of the golf courses. The pressure is intense, and this is originated from several sources, for example:
The impact of chemical pesticides on the health of workers and consumers
The effect on environmental ecosystems
The increase in regulations and prohibitions; worse still
Many of these products are no longer effective due to the
increased resistance of pests to these products
Understanding the problem
and providing environmentally
friendly solutions
As TrueNatural, we understand this problem, and for this reason, we provide highly differentiated solutions by selling selected and unique
Sustainable and Biological Products for Lawn, Turf, and Trees.
The big chance for this enormous market is to provide solutions to reduce or eliminate the use of Synthetic Pesticides.
This is the value proposition of TrueNatural.
Sustainable and Biological Products for Lawn, Turf, and Trees.
The big chance for this enormous market is to provide solutions to reduce or eliminate the use of Synthetic Pesticides.
This is the value proposition of TrueNatural.
TrueNatural
Through the Years
2018-2019
2018-2019
TrueNatural initial focus was mainly on Residential lawns
The strategy defined at the start in mid-2018 contemplated acquiring fertilizer and other related products for landscapers and lawn care companies working with residential lawn spaces.
2020
2020
Residential Application business until the 3rd Quarter of 2020 because of COVID restrictions.
As opportunities were explored and investigated, Golf Courses and Nurseries became evident better opportunities for TrueNatural.
2020
2021
2021
TrueNatural focus moved to Golf Courses and Nurseries
All the equipment for Residential Applications was sold after alternatives were reviewed. In 2021, 12 studies on golf courses and nurseries were made. Those studies opened the market in Florida and New York.
2022
2022
TrueNatural Today
After four years of intensive market penetration, TrueNatural has established the market segment to do business. Golf Courses, Nurseries, Landscape Stores and Blenders is the main focus of our company.
Sustainable Solutions Providers
Our Advantages
Why Choose TrueNatural
Our business model is based on technological packages created from an exhaustive research and development process. A highly qualified human team carries out the research with extensive experience in sustainable agriculture in several Latin American countries and knowledge based on different crops, climatic and soil conditions. TrueNatural has invested in technological equipment which allows obtaining biometrics that support all specialized packages.
The technological packages developed by TrueNatural in the last years have been validated in New York, Connecticut, Florida, and Oregon. The results and the information generated have been very satisfactory; this has allowed our clients to have been able to successfully substitute many chemical products and in several cases use only Truenatural products.
The technological packages developed by TrueNatural in the last years have been validated in New York, Connecticut, Florida, and Oregon. The results and the information generated have been very satisfactory; this has allowed our clients to have been able to successfully substitute many chemical products and in several cases use only Truenatural products.
We are TrueNatural
Meet Our Team
Darwin Alvarez
Founder
Jovanny Ortiz
Co-Founder
Jaime Barrios de León
Research Manager
Francisco Paschoal
Business Develop.
Hernando Rodriguez
Administrative Manager