At TrueNatural, we transform soil care through science-based innovation and sustainable practices.
We offer advanced biological solutions for lawns, turf, trees, and nurseries, helping growers, golf courses, and landscape professionals reduce chemical use while maintaining high performance and productivity.
Powered by Synergy:TN BioReactor + Biology + Science.
Our growth is based on a powerful integration of three pillars:High performance biological products, applied field research, and the TN BioReactor Tech.
At TrueNatural, we grow with purpose, providing scalable, sciencebased solutions for a greener and more efficient future.
TrueNatural uses a powerful integration of three pillars: high-performance biological products, applied field research, and the proprietary TN BioReactor Tech.

A CHALLENGE WORTH SOLVING

Thrower and local governments are facing growing pressure to decrease the use of agrochemicals.

The reasons are clear:

  • Health risks to workers and consumers.
  • Environmental damage and loss of biodiversity.
  • Stricter regulations and chemical bans.
  • Growing pest resistance, reducing chemical effectiveness.

2018-2019

2020

2021

2022-Today

Our Flagship Innovation: TrueNatural BioReactor Tech

The TrueNatural BioReactor is redefining how modern farms, nurseries, and turf operations approach sustainability, compliance, and profitability.
Designed for high-demand environments, this scalable system delivers on-demand biological treatments, enhancing efficiency and reducing operational costs. Smart, Scalable, Sustainable.
Welcome to the future of field-ready bioactivation.

OUR VALUE PROPOSITION

At TrueNatural, we deliver more than just products, we provide a proven biological strategy. Our TN BioReactor Tech maximizes the power of our biological programs, enabling fast, scalable treatments with measurable results.
  • Reduce the time from 2 hours to 10 minutes.
  • Cuts labor needs by up to 90%.
  • Saves 40–55% in input costs vs. traditional chemical methods.
  • No reentry interval, improving operational flexibility.
  • Enhances plant health, yield, and market readiness.
TrueNatural’s integrated system, BioReactor Tech, Biological Programs, and Applied Science delivers exceptional performance for golf courses, nurseries, open-field agriculture, and high-value crops. We guarantee sustainability and profitability with consistent, high-impact results.

Why Choose TrueNatural

At TrueNatural, we deliver more than products, we offer a complete biological strategy built on science, precision, and field results.
Proven in the Field: Our programs are validated in California, Texas, New York, Florida and Oregon, adapting to production systems with measurable outcomes.
Built by Experts: Designed by agronomic experts with field experience in Latin American and U.S. crop systems.
Backed by Data: We use biometric field data to help clients confidently reduce chemicals while improving ROI and long-term sustainability.
Tailored for Your Operation: Whether you manage golf courses, nurseries, open-field crops, or specialty plants, our BioReactor + Biological Programs offer performance you can trust.

Validated in:

Our solutions are backed by biometric data, helping customers transition away from chemicals with confidence and proven ROI.

We are TrueNatural

Meet Our Team

Founder & CEO

Darwin E. Alvarez

Co-Founder & Tax Strategy Advisor

Jovanny Ortiz

Business Development & New Venture

Francisco Paschoal

Administrative & Operations Manager

Hernando Rodriguez

Logistics Advisor

Edwin Daza

Director, Field Innovation

Jaime Barrios de Leon

Regional Director, Agricultural Programs

Walfre Galdamez

Technical Advisor, Biological IPM Programs

Jose Perez Martinez

Ready to Grow Smarter?

At TrueNatural, we provide expert consultations to identify the best biological solutions and systems for your needs.
Contact Us

TrueNatural started by focusing on residential lawns

In mid-2018, the strategy focused on providing fertilizers and related products for landscapers and lawn care companies targeting residential lawns.

Shifting Focus During the Pandemic

By the third quarter of 2020, COVID-19 restrictions had halted residential applications. After reviewing the market, TN identified golf courses and nurseries as opportunities aligned with our focus on biological solutions and long-term sustainability.

Strategic Market Shift

Following a strategic evaluation, TN redirected its focus from residential applications to higher-impact sectors. In 2021, twelve field studies in golf courses and nurseries opened key markets in Florida and New York.

TrueNatural Today

TN now focuses on key areas like golf courses, nurseries, landscape supply stores, and custom blenders. We offer tailored, sustainable biological solutions that align with our clients’ evolving needs.

With over two decades of international experience across the United States, Mexico, Central America, and the Dominican Republic, Darwin brings a profound understanding of agriculture, sustainability, and business strategy to TrueNatural. His career spans diverse industries, including agriculture, real estate, hospitality, and healthcare, holding key roles at companies such as Maui Land and Pineapple Company (Hawaii), Grower Select Produce Inc. (USA–Mexico), ITOCHU Corporation (Guatemala), and Grupo Portalis.

Darwin possesses a bachelor’s degree in Sustainable Agriculture from EARTH University in Costa Rica, an MBA from INCAE Business School, and a specialization in Corporate Finance from NYU Stern School of Business. His broad expertise enables him to lead TrueNatural in its growth endeavors, with a strong emphasis on the development and promotion of innovative, high-performance biological solutions. We are pleased to welcome his talents to our team as we advance towards our strategic objectives.

His expertise in large-scale organic waste management, sustainable crop systems, and market development allows TrueNatural to deliver scientifically backed programs that redefine environmentally sustainable land stewardship.

Jovanny has over 20 years of experience in finance and taxation, with expertise in both corporate and personal taxes. He began his career at PricewaterhouseCoopers (PwC), working as a Senior Tax Associate for high-net-worth individuals and Fortune 1000 companies. In 2004, he joined KPMG LLP, where he specialized in federal and multi-state corporate tax filings.

In 2006, Jovanny joined Greenwich Capital Markets, a division of the Royal Bank of Scotland (RBS), as a Senior Tax Analyst, overseeing the preparation of tax provisions and financial statement disclosures. Later, as Project Manager of Tax Affairs, he supported the RBS Tax Department with detailed business analysis and subject-matter expertise until 2017.

His experience working with international firms has provided him with extensive expertise in tax compliance, business regulation, and global taxation. Currently, Jovanny holds a crucial strategic role at TrueNatural, where he ensures the company’s operations maintain financial transparency and regulatory compliance as it develops sustainable agricultural innovations.

Francisco Paschoal has been a key part of TrueNatural’s leadership team since 2019, bringing over thirty years of experience as a CEO, senior executive, board member, and mentor across various sectors and countries. His career includes managing both early-stage startups and significant corporate transformations, where he has effectively led strategic initiatives, cultural shifts, team integration, and business growth.

He spent 22 years at Caterpillar Inc., leading global strategic planning and commercial growth efforts. Afterwards, he was the CEO of a major Caterpillar dealership in South America. His executive journey also features leadership positions in real estate development, equipment rental, and regional business units at BASF throughout South America.

Francisco earned a BA in Economics from the University of São Paulo, completed an AMP MBA at INSEAD (France), and is a Certified Executive Coach via Columbia University. He mentors business leaders and serves on advisory boards for four private companies in the U.S. and Brazil. At TrueNatural, he oversees New Ventures and Strategic Development, focusing on growth through innovation and expanding market reach.

Hernando Rodríguez brings over 25 years of experience in financial management, accounting, and administrative operations. He completed his academic training in Colombia at prestigious institutions, including the Autonomous University of Bucaramanga, the Colombian Naval Academy (Admiral Padilla) as a commissioned Naval Officer, and the Ministry of Finance, where he served in the Economic Division of the Ministry of Defense – Navy Finance Department.

Throughout his career, Hernando has held leadership roles in a wide range of industries, including construction, retail, logistics, services, and tax administration. His extensive multidisciplinary background enables him to implement solid financial strategies and operational structures that support the growth and efficiency of TrueNatural’s operations.

Edwin Daza has more than 15 years of expertise in supply chain management, backed by a solid background in international business and certifications from APICS. His career covers multiple aspects of the supply chain, such as domestic and global logistics, planning, and order management, serving prominent CPG companies like Avon Products, Lornamead Brands, and Inspired Beauty Brands.

In recent years, Edwin has played a vital role in improving logistics operations for companies like Covidien and Waterworks/RH, where he was responsible for launching and managing global warehouse functions and optimizing distribution systems across various regions.

At TrueNatural, Edwin leads operational strategy and logistics, utilizing his extensive expertise to enhance supply chain efficiency, boost customer satisfaction, and support scalable growth.

Jaime Barrios

Lead Agronomic Innovation & Sustainability Expert

Jaime Barrios has over twenty years of leadership in agronomy and is one of Latin America’s leading experts in sustainable farming.At TrueNatural, he advances innovation by creating science-backed products, assessing their effectiveness, and using bio-research methods to guarantee each solution delivers measurable results. His role is key in developing the TN BioReactor strategy, enhancing biological formulations, and leading agronomic training to ensure client growth is accurate, sustainable, and delivers measurable ROI.Scientific Leadership & Global Impact: A pioneer in genetic improvement, crop physiology, and sustainable inputs, Jaime has held leadership positions at renowned companies such as SGBiofuels and Grupo ENLASA, directing R&D initiatives across multiple countries. He has led impactful global projects across coffee, berries, avocado, and tropical plants, including designing organic export programs. His work has earned national and international recognition, including awards from ANACAFÉ, for its innovative contributions to coffee science and organic production protocols.

Walfre Galdámez

Agricultural Production & Product Validation Expert

Walfre Galdámez, with over 24 years in agricultural production, brings extensive expertise to the TrueNatural team. His focus on innovation, efficiency, and sustainability guarantees our biological products provide real field value.At TrueNatural, Walfre plays a key role in implementing the TN BioReactor, improving products, and validating biological programs in field conditions. His technical support helps our customers grow with confidence, accuracy, and a clear return on investment.Agronomic Impact and Leadership: Walfre has overseen large-scale agricultural operations exporting melons, watermelons, and vegetables. He has led programs in fertigation, pest management, seedling production, and post-harvest handling, managing over 1,500 acres. He currently leads technical support and product validation in Arizona and California, working with growers and distributors to adopt biostimulants and biofertilizers in high-value crops, ensuring biological technologies adapt to diverse climates and soils.

José Pérez Martínez

Biological Sciences & Plant Health Specialist

José, with more than 26 years of experience, offers extensive expertise in biological sciences, specializing in plant pathology, mycology, and Integrated Pest Management (IPM). He has directed research in academic and commercial environments, enhancing biological programs for tropical fruit, ornamental plants, and cannabis crops throughout the Americas.At TrueNatural, José guarantees that each biological program is science-based, tailored to field conditions, and industry-compliant. His work helps clients make data-driven, informed decisions with proven strategies.Research & Technical Impact: José led multi-state R&D programs and IPM strategies across more than 19 cultivation sites in the U.S., developing pest forecasting, biological validation, and compliance protocols. His background includes managing plant pathology labs, molecular diagnostics, and publishing 20+ scientific papers, which enables TrueNatural to deliver solutions that perform under real field conditions. His diagnostic insights and regulatory expertise allow him to adapt microbial and biostimulant programs to various climates, crops, and market needs.